Pufferfish Effect

A New Book from Business Growth Expert Susan Frew

Susan Frew has built a reputation as one of the most renowned names in the trade service and small business. She built Sunshine Plumbing, Heating & Air into one of Denver, Colorado’s most trusted and successful names in home services, and been a pioneer for women in the industry, even empowering many to start successful companies of their own.

Now she’s proud to share some of her knowledge and secrets with you! Her new book, entitled Pufferfish Effect, discusses how you can be a pufferfish in your community and turn your business into a roaring success. The pufferfish is a fish that naturally makes itself appear bigger than it actually is, thus giving it a bigger presence in the ocean. Susan Frew wants to help you apply that same concept to your business through a laser-focused strategy for everything from your business plan to your marketing.

In this book, she discusses:
If you’re interested in learning more about the book and getting more information, we encourage you to contact us and leave your name, email, and cell phone number so we can notify you to go pick up your copy at this outstanding special price on launch day!
  • Chapter 1: The 5 Ways to Be a Pufferfish
  • Chapter 2: Do Good Work
  • Chapter 3: Get Networking
  • Chapter 4: Be in the Customer Service Business
  • Chapter 5: Shameless Self-Promotion
  • Chapter 6: Millennial & The Trade Shortage
  • Chapter 7: Discover Your “WOW”
  • Chapter 8: Managing It All
  • Certified Virtual Presenter
  • 2019 Inc. Best Work-Places
  • 2019 Inc. 5000
  • Top 100 Woman-Owned Businesses
  • Small Business Awards 2016-2017
  • Colorado Companies to Watch
  • BBB Torch Award for Marketplace Trust
  • National Speakers Association Member
  • Profit First Certified

Hear From Our Clients

  • I loved it!!

    “"Your keynote was one of the best I have heard in some time. I loved it" Carrie Morgridge, Chief Disrupter, Morgridge Family Foundation”

    - Carrie Morgridge
  • "Made me look like a Rockstar!"

    “"As Program Chair for a high-level business networking organization, the buck stops with me regarding the quality of speakers we book. Susan Frew’s “Rockstar Your Business” presentation made me look ...”

    - Jayne Saunders
  • Captivating, Intelligent and Well Articulated

    “Susan Frew is a captivating, intelligent, well-articulated speaker. She keeps her audience engaged with vivid stories and a touch of humor! She covers relevant issues and topics that affect our lives ...”

    - Meghann Conter
  • Ability to Transform topics to benefit her Audience

    “Susan Frew is an outstanding speaker whom I have had the pleasure of hearing on a number of occasions and I am pleased to write this letter of recommendation. The beauty of Ms. Frew’s speaking ...”

    - Tom Green
  • Great, Meaningful Stories

    “I have been present at several speaking engagements given by Susan. She has a unique ability to connect intimately to her audience. She is able to do this by her energy level, direct eye contact and ...”

    - Phil Barton
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