Pufferfish Effect

A New Book from Business Growth Expert Susan Frew

Susan Frew has built a reputation as one of the most renowned names in the trade service and small business. She built Sunshine Plumbing, Heating & Air into one of Denver, Colorado’s most trusted and successful names in home services, and been a pioneer for women in the industry, even empowering many to start successful companies of their own.

Now she’s proud to share some of her knowledge and secrets with you! Her new book, entitled Pufferfish Effect, discusses how you can be a pufferfish in your community and turn your business into a roaring success. The pufferfish is a fish that naturally makes itself appear bigger than it actually is, thus giving it a bigger presence in the ocean. Susan Frew wants to help you apply that same concept to your business through a laser-focused strategy for everything from your business plan to your marketing. By making your presence bigger, stronger, and more well-known, you’ll not only claim a bigger stake in the market and turn your business into a success, but even overcome some of the massive obstacles facing the home services industry.

In this book, she discusses:

  • Chapter 1: The 5 Ways to Be a Pufferfish (Always do the right thing; be out in the community and keep track of results; provide mind blowing customer service; shameless self-promotion; be a valuable contributor to your community)
  • Chapter 2: Do Good Work
  • Chapter 3: Get Networking—establish KPIs and track them
  • Chapter 4: Be in the Customer Service Business
  • Chapter 5: Shameless Self-Promotion—use media and awards as a marketing strategy
  • Chapter 6: Millennial & The Trade Shortage—building a culture for the right type of employee
  • Chapter 7: Discover Your “WOW”
  • Chapter 8: Managing It All

If you’re interested in learning more about the book and getting more information, we encourage you to contact us and leave your name, email, and cell phone number so we can notify you to go pick up your copy at this outstanding special price on launch day!


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